Know What is Poshan Abhiyaan Scheme: Aims,Objectives and Benefits

Know What is Poshan Abhiyaan Scheme: Aims, Objectives and Benefits

Full form of Poshan Abhiyaan is Prime Minister’s Overarching Scheme for Holistic Nutrition which is also known as National Nutrition Mission. The Poshan Abhiyaan Scheme is basically a flagship scheme of the government of India with an aim to improve the nutritional outcomes of the children, the pregnant women and lactating mothers. The scheme was launched in the year 2018. NITI Aayog has played a very important role in formulating and shaping the scheme.

Here we will discuss the Know what is Poshan Abhiyaan Scheme and Aims, Objectives and Benefits of the same. The article will be beneficial for Poshan Abhiyaan Scheme UPSC, Essay on Poshan Abhiyaan and Poshan Abhiyaan question and answer and quiz.

Know What is Poshan Abhiyaan Scheme Aims, Objectives and Benefits
Know What is Poshan Abhiyaan Scheme Aims, Objectives and Benefits
The genesis of Poshan Abhiyaan

In 2017, a roadmap strategy of the scheme was released by NITI Aayog. NITI Aayog presented, provided and analyzed all the basic problems of malnutrition and proposed an idea on how can we overcome these problems of malnutrition. All the recommendations made by NITI Aayog in 2017, were made part of Poshan Abhiyaan and NITI Aayog became the governing body of the scheme.

NITI Aayog submits status reports in every 6 months to the prime minister’s office

Union Ministry of Women and Child Development has decided to observe September as the National Nutrition Month or Rashtriya Poshan Maah to promote a nation-wide fight against malnutrition. Rashtriya Poshan Maah meaning: Rashtriya means National, Poshan means Nutrition and Mah means Month

  • The Scheme was launched in March 2018 by Prime Minister Narendra Modi in Jhunjhunu, Rajasthan.
  • National Nutrition Mission (NNM) was approved with a three-year budget of 9046.17 crores from the financial year 2017-18.
  • The scheme is being implemented by the Ministry of women and child development.

Functional Structure

  • National Council on Nutrition (NCN) was set up under the Poshan Abhiyaan
  • The National Council on Nutrition is headed by the Vice-Chairman of the NITI Aayog.
  • It would provide policy directions to address nutritional challenges in the country.
  • It is a coordination and convergence body on the nutrition of national importance
  • The World Bank has granted $200 million for the implementation of the National Nutrition Mission.

Aims and Objectives of Poshan Abhiyaan

NITI Aayog has decided to set a target of the Scheme

  • The scheme is aiming to reduce stunting of children of 2% per anum.
  • The scheme will also have a special focus on the reduction in Stunting of children from 38.4% to 25% by 2022. It is named as Mission 25 by 2022.
  • It will be done by improving the utilization of key Anganwadi services and improving the quality of Anganwadi Services delivery.
  • The scheme will also focus in reducing the low birth weight of babies by 2%, 2%, 3% and 2% per annum respectively, undernutrition and prevalence of anaemia etc among young children, women and adolescent girls.

Do you Know?
As per the reports published by the National Family Health Survey-4, 18% of Children are born underweight. 

Salient Features of the National Nutrition Mission

  • Benefits of the scheme will be enjoyed more than 10 crore people in the country.
  • All the States/ Union Territories and districts will be covered in a phased manner.
  • Anganwari centres (AWCs) are the primary operating points of the National Nutrition Mission. Operating points will be ICDS or Integrated Child Development Services.
  • The official portal of Poshan Abhiyaan
  • The Ministry of Women and Child Development is planning to develop an atlas to map crops and food grains in the country to promote regional cropping pattern and nutritious protein-rich food in local areas to aid the scheme.
  •  The slogan of Poshan Abhiyaan 2020 is “Har Ghar Poshan Vyavahar”
  • The Brand Ambassador of Poshan Abhiyaan is Amitabh Bachchan.

Fund Allocation and Budget

  • The fund for the scheme has two different sources. 50 % of the fund will be  Government Budgetary Support and rest 50% will be provided by The International Bank for Reconstruction and Development (IBRD), the lending arm of World Bank Group and Multilateral Development Bank(MDB).
  • Government budgetary support would be distributed at the ratio of 60:40 between Centre and States/UTs, 90:10 for North-East regions and the Himalayan States and 100% for UTs without legislature.
  • Allocations of the budget for the scheme in the Financial Year (FY) 2017-18 and FY 2019-20 is 7,411 crore which is almost triple of its anticipated share of 2,850 crores.
  • Poshan Abhiyaan Budget 2020 is 3,700 crore, almost 9 per cent increase from the previous year’s
The Convergence of the scheme

National Nutrition Mission or PA is aiming to achieve convergence through

  • Coordination between the Department of Social welfare and Health and family welfare
  • Drinking water and sanitation
  • Rural development
  • Panchayati raj
  • Education
  • Food and other concerned departments
Ways Forward

The success of the scheme depends upon the collective efforts of all convergent departments along with the perfect utilization of Anganwadi Services. The Ministry of Women and Child Development and NITI Aayog should focus on ensuring good quality, accessible and affordable maternal healthcare services for all women in the country, starting from block to district level of every state. People’s participation completely depends on awareness. Hence awareness campaign around the country is an essential tool of the implementation of the scheme.

The government of India also need to address the issues of girl-dropout from schools, early marriage of girls, delaying first pregnancy and adequate spacing between births to provide an inclusive contribution to healthier nutrition.

Recently, the Centre for Science and Environment (CSE) has published a report, which revealed the harsh truth of the implementation of the ambitious nutrition scheme in India. The report cites that the current pace of the implementation of the National Nutrition Mission is way too slow to the anticipated growth. Thus the scheme is unable to achieve it’s target of UN’s Sustainable Development Goals (SDG) on child malnutrition.

The report also emphasized that the implementation of infant young child feeding (IYCF) practices promoted by the scheme is very poor and not exercised on the ground level.

Hence the Government of India needs to address the issue as soon as possible to figure out and fix all the hindrances for the overall success of such a progressive and forward-looking scheme. 


Here you will get Poshan Abhiyaan Question and Answer in quiz format, attempt the quiz and check your score.

Poshan Abhiyaan Quiz

Attempt Quiz on Poshan Abhiyaan

When was Poshan Abhiyaan launched?
Where was Poshan Abhiyaan launched?
What is the full form of Poshan Abhiyaan?
Who launched the ‘Bharatiya Poshan Anthem’?
Which ministry launched Poshan Abhiyaan?
Who composed the Poshan Anthem?
Who is the Brand Ambassador of Rashtriya Poshan Abhiyaan?

Here the article on Poshan Abhiyaan is written to guide for Poshan Abhiyaan UPSC preparation it will help you in descriptive answer writing in mains. Besides, it will also help in writing an Essay on Poshan Abhiyaan. Here we are providing Poshan Abhiyaan Scheme Essay pdf

Essay on PA or National Nutrition Mission within 400 words for SSC CGL, SSC CHSL, SSC MTS and other competitive examinations



Share The Article

Leave a comment

Open chat
Need Help? Chat with us
How can we help you?
Christmas 2021: Do You Know How Did Christmas Originate? Technology: A Boon or Bane? Durga Puja: UNESCO Cultural Heritage